I’ve been at the Social Media Strategies Conference in San Francisco the last 2 days, meeting great people, and learning plenty. Yesterday I was recruited by Colin Browning to lead a breakout session that was tasked with thinking about how to approach the development of social media strategy for a non-profit organization. During the session, I spent some time talking about using an intelligence dashboard as a tool to start listening and monitoring the relevant online conversations already taking place around the web. I even showed an example dashboard I had quickly developed for Stanford University using Netvibes. That led to a lot of questions about what the dashboard is, how it’s used, and how folks can easily build one for their own purposes.
Rather than spend a lot of time on the mechanics of building your own intelligence dashboard during the breakout session, I promised that I would write a blog post about that process. So next week, I’m going to start a series of posts that will take you through the process of building your own intelligence dashboard to facilitate the stage of listening to the online conversations already taking place.
The dashboard I’ll be building heavily leverages RSS technology. If you aren’t familiar with what RSS, the great folks at Common Craft have a wonderful video to help explain it.