If you’ve been following this series from the beginning, you should be getting pretty comfortable adding RSS feeds to track online activity regarding your company and your competitors with your intelligence dashboards. The wash-rinse-repeat method of searching for a text string in Google Blog Search, finding the RSS link, and adding it into NetVibes is one you can probably do in your sleep by now.
Let’s further expand the Tesla Motors Intelligence Dashboard by tracking some interesting key phrases that Tesla might be interested in. These might include:
- Green technology
- Electric cars
- renewable energy
You should know what to do now. Add a tab in NetVibes for “Green technology” then add RSS feeds of search results. If you want to filter that list, send through PostRank before adding the feed to the dashboard.
By the way, another good source of information is Google News. Not surprisingly, they provide RSS feeds of their search results.