2009 MacWorld Keynote – A wasted morning

As Phil Schiller told David Pogue, having a blockbuster keynote every January at MacWorld just isn’t something that Apple can keep up.  But that doesn’t mean that I didn’t follow what Engadget was live blogging on Tuesday morning hoping to hear about a revised MacMini and what’s in store for the iPhone.  But sadly, Apple didn’t have much to say about either and I still have a lot of thinking to do about the gadget daydreams I wrote about the other day.

In case you’re wondering (and you’ve been backpacking in Yosemite all week, away from the massive media coverage MacWorld gets), here’s what Apple bored me to tears with on Tuesday.  Warning: you’re bound to encounter some snark in the following paragraphs.

Updates to iPhoto, iMovie, iToasterOven, and iFootRubber

OK, those last two pieces of software don’t really exist.  Actually there’s some cool sounding things in iPhoto and iMovie that are coming out.  I probably won’t find out anytime soon, because the one piece of computer hardware I really wanted to get my hands on – an updated Mac Mini – wasn’t even mentioned at any point in the keynote.

DRM Free iTunes Music

Finally, the music you buy via iTunes can now be legally transferred to whatever device you would like.  You know, what most of us have been doing all along with the mp3’s we’ve been grabbing via Torrent files for years.  Without a doubt, this is another stake in the heart of the music industry as we’ve come to know it, or more to the point…come to hate it. So it will be more interesting to look back at this point in the history a few years from know, after the music industry has had some time to respond.

New 17” MacBook that costs $2799

OK, this was the crazy thing.  We’re in age where netbooks are the rage.  Laptop prices continue to plummet.  Every other person is losing their job.  Folks are looking to cut costs, get more frugal, and buy things using funds from Coinstar machine visits.  So what does Apple do?  They release a $2799 laptop.  For that price I could buy 4 or 5 Acer Aspire Ones and still have money left over to pay an oversees engineer a few hundred bucks to find a way to mesh all of them together for shared processing power.  Such opportunity here for Apple.  Apple could have blown us away with a $500 or $600 netbook.  The thing would have sold like hotcakes. 

Of course, Apple would say that they already have a sub $500 netbook available for purchse.  Its called the iPhone


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4 Comments

  1. Posted January 8, 2009 at 11:23 pm | Permalink

    LOL! I bet that snarky comment you made about the Aspire is not that far fetched. Just wait a bit and I'm sure someone has already figured it out and will be posting a DIY tutorial online soon.

    And incase you missed it this blew the keynote away:
    <embed src="<a href="http://www.theonion.com/content/themes/common/ass…type="application/x-shockwave-flash"” target=”_blank”>http://www.theonion.com/content/themes/common/ass…type="application/x-shockwave-flash" allowScriptAccess="always" wmode="transparent" width="400" height="355" flashvars="file=</embed><br" target="_blank"><a href="http://www.theonion.com/content/xml/92328/video&a…/><a” target=”_blank”>http://www.theonion.com/content/xml/92328/video&a…/><a href="http://www.theonion.com/content/video/apple_introduces_revolutionary?utm_source=embedded_video&quot; target="_blank">Apple Introduces Revolutionary New Laptop With No Keyboard

  2. Posted January 9, 2009 at 6:24 am | Permalink

    LOL! I bet that snarky comment you made about the Aspire is not that far fetched. Just wait a bit and I'm sure someone has already figured it out and will be posting a DIY tutorial online soon.

    And incase you missed it this blew the keynote away: http://tinyurl.com/8x53o8

  3. Posted January 9, 2009 at 6:33 am | Permalink

    LOL! I bet that snarky comment you made about the Aspire is not that far fetched. Just wait a bit and I'm sure someone has already figured it out and will be posting a DIY tutorial online soon.

    And in case you missed it, this blew the keynote away: <a title="http://www.theonion.com/content/video/apple_intro…href="http://tinyurl.com/8x53o8&quot;target="_blank">

    Posted January 9, 2009 at 6:45 am | Permalink

    LOL! I bet that snarky comment you made about the Aspire is not that far fetched. Just wait a bit and I'm sure someone has already figured it out and will be posting a DIY tutorial online soon.

    And in case you missed it, this blew the keynote away: http://tinyurl.com/8x53o8

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