Let’s say you’re part of a blog that has more than one author. You are reading one of those blogs right now. Other examples in the category would be AllThingsD, TechCrunch, and WebWorkerDaily. You’ll also want to execute a content outpost strategy using your RSS feeds. Content outposts – I love that term that Chris Brogan came up with. I find myself using it all the time.
But in a multi author blog, you can’t use the main RSS feed in all of your outposts. Facebook is a good example. Holly imports the feed of this blog into Facebook so they are republished as notes in her news feed. Biggest problem with that is that it brings in posts I write into her news feed. I don’t terribly mind, but every once and awhile I write a very personalized post. Like the one I wrote last week on my most significant tweets ever. Or when my son Jude was born. So now Holly’s news feed that goes out to all of her Facebook friends has an item in of my most important tweets. I’m not sure her social graph is terribly interested in that.
But you can easily remedy this by using the feed of the author archives that are built into the WordPress. To get to an author archive page for a particular user on your blog, type in http://yourblogname.com/author/username. You can get an RSS feed of all the posts from the author by ammeding that URL with the /feed. So it would look like http://yourblogname.com/author/username/feed
Take that feed URL and import into your Facebook profile. Or setup Twitterfeed with it. Or tumblr or any other outpost you are building.