I’ve read many books the topics of new PR rules and modern digital marketing, but have yet to come across a book that clearly spells out the how of social media from a strategic and conceptual state into the first steps of tactical execution.  To date, most books have been hitting me over the head with a message of “you’re an idiot if you don’t use these new tools and techniques.”  OK, I hear you loud and clear on that.  

What Groundswell provides is actual play-by-play on what to do and how to get it done.  This isn’t a technical book on building a Facebook application or designing a blog theme. No, we’ve got the web to accurately feed us that info.  Groundswell is a book that discusses social media as a fully evolved sport with offensive and defensive strategies that you can execute to achieve goals.