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	<title>Red Pill: Shiny New Toy's Blog &#187; launch</title>
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		<title>Shiny New Toy Takes The Red Pill and Removes the Wrapping Paper</title>
		<link>http://shinynewtoy.com/blog/2008/03/08/shiny-new-toy-takes-the-red-pill-and-removes-the-wrapping-paper/</link>
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		<pubDate>Sat, 08 Mar 2008 19:29:07 +0000</pubDate>
		<dc:creator>J.J.</dc:creator>
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		<category><![CDATA[launch]]></category>

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		<description><![CDATA[According to Wikipedia, taking the Red Pill is to &#8220;embrace the sometimes painful truth.&#8221; Honestly, I thought it just meant you get to spend time in cool virtual worlds mastering jujitsu. So maybe the red pill metaphor doesn&#8217;t work so well for Shiny New Toy. In any case, we just launched the splash page for [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://en.wikipedia.org/wiki/Redpill">Wikipedia</a>, taking the Red Pill is to &#8220;embrace the sometimes painful truth.&#8221;  Honestly, I thought it just meant you get to spend time in cool virtual worlds mastering jujitsu.  So maybe the red pill metaphor doesn&#8217;t work so well for Shiny New Toy.</p>
<p>In any case, we just launched the splash page for our site, just in time for it to work for all those people I meet at SXSW and hand out a business card to with the URL on it.  There&#8217;s much more to come in this space in the future.  We&#8217;ll be blogging about getting Shiny New Toy up and running, the projects Holly and I are working on, and the types of things we are interested in exploring.  Of course, they&#8217;ll be no lack of commentary on all things related to social media, design, technology, interaction, branding, and so much more.  Do stay tuned!</p>
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